About Us

We offer people exciting experiences.

Operating successfully in Location Based Entertainment requires exceptional people who know how to combine a wide range of qualities and skills that are not always that obvious. Like merging creativity and business acumen. Or blending aesthetic excellence and budget control. With a keen eye for what the next trends will be. Who know how to implement innovative solutions and maintain a head start. Who combine quality and practicality. Who think in terms of solutions. Global citizens who feel at home everywhere.

Station 1 has impressive executive and support teams, brimming with highly skilled creative and business professionals.

Our Executive Team

Peter Tabernal

Peter Tabernal

CEO / Founder Station 1

We get things done. We exceed expectations. We create awe-inspiring experiences.

I am proud to realise exciting entertainment projects with a team of professionals who all have that contagious ‘can-do’ mentality. At the same time, they do not hesitate to sketch realistic perspectives based on their expertise and insights.

That is why the proven track record of Station 1 is not a hollow phrase but a promise of creativity, feasibility, innovation, uniqueness, sustainability and quality.

It’s a great reward to me personally when visitors to our projects visibly enjoy what we present to them and subsequently return home enriched with a new and beautiful memory. The proof of the pudding…

Q

An entertainment industry veteran and strategist with over 30 years of experience.

Held senior management positions at leading cultural organizations and global operating media companies.

Responsible for the campaigns and Executive Production for Cirque du Soleil, Holiday on Ice, Electronic Arts (EA), music and theatre festivals, musicals, plays, movies, broadcasting organizations and many more.

Executive Producer, Promoter, Distributor and Consultant for Museums, Governments, Property Developers, Shopping Malls and a multitude of international major entertainment projects.

Daniëlle van den Beemd

Daniëlle van den Beemd

CMO / Partner in Station 1

Many little things make big things happen: The success is unquestionably in the details.

Everything we deliver must be right, down to the smallest detail. Whether it is part of a feasibility study, the programming of a series of events, or creating a brand new visitor attraction that attracts millions of visitors in all its aspects.

The specific signature of a Station 1 activity is always visible. The whole is more than just the sum of the parts of the collaboration between all stakeholders, partners, suppliers and our team. Know-how, expertise and a passion for our work are equally essential components.

Q

Powerful and innovative marketing professional with a remarkable career in the advertising industry, responsible for driving campaigns of major international brands and governments, and as Marketing Director for numerous leading brands in the cultural and entertainment industry.

Teamed up with Peter in 2010 and became a partner in Station 1.

Responsible for the development and aesthetics of production design, brand identities, (digital) marketing and promotional campaigns.

Ian van Veen

Ian van Veen

Managing Director

Operational excellence can be something you aspire to, but why not start with it?

After an intensive period of preparations, it is breathtaking to witness all the pieces of the puzzle falling into place and a new experience emerging, which immediately claims a unique place in addition to what was already there. The first phase of the mission completed. Next!

I enjoy playing chess on several boards at once: after all, the next batch of activities is always already well underway while f.i. production preparations are still in full swing and before the doors of a new project open.

Q

Business developer par excellence, innovative marketeer and strategist.

Developed and implemented a range of successful innovative concepts for various clients.

Has built numerous new businesses and shaped and developed partnerships and joint ventures.

A pioneer in the field of online sales, both for products and services.

Ian joined the Station 1 Executive Team in 2020.

'We put people first. In our company and in everything we develop or operate.'

Nice To Know

In 2014, Station 1 founded The Happiness Project, the world’s first permanent Body Worlds anatomical museum experience in Amsterdam. Station 1 has since sold its stake in this successful visitor attraction. In 2018, following three years of preparation, Peter and Daniëlle opened Body Worlds London in The London Pavilion at 1 Piccadilly Circus.

In a joint venture with the world-renowned Vincent van Gogh museum in Amsterdam, Peter developed the “Meet Vincent van Gogh Experience” as the project’s Executive Producer. This travelling, multi-disciplinary experience immerses visitors in the complex and contradictory world of Vincent Van Gogh. Daniëlle directed the concept, design and branding for this breathtaking experience.

Projects Station 1
TEA Award Ceremony Anaheim Station 1

The Meet Vincent van Gogh Experience is awarded the Thea Award for Outstanding Achievement for Immersive Touring (Themed Entertainment Association). This prestigious award is considered one of the industry’s highest honours and is internationally recognized as the Academy Award (Oscar) of the Themed Entertainment Industry.

Thea Award Station 1

Acclaimed Work

Voted

Top 10 Museum in Amsterdam
2015
TripAdvisor

Awarded

Thea Award for Outstanding Achievement – Immersive Touring Museum Exhibit
2017
Themed Entertainment Association (TEA)

Voted

TripAdvisor’s Travellers’ London Top 10 Attraction
2019/2020
TripAdvisor

Awarded

Top Innovation in Tourism Award
2019/2020
Group Leisure & Travel Awards

Awarded

UK’s Best Museum Visit for Schools
2019/2020
The Schools Awards, School Travel Organiser

Finalist

UK’s Best Attraction
2019/2020
Group Leisure & Travel Awards

Finalist

UK’s Best Museum
2019/2020
Group Leisure & Travel Awards